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Tourism PEI - Corporate
Seacow Pond, ocean, rocks, cliff

Five-Year Tourism Strategy Prince Edward Island

A five-year strategy launched on April 19,2024.

Couple and dog walk the Confederation Trail under canopy of fall folliage

Embrace the Seasons Tourism Vision

A Seasonal Expansion Strategy to grow tourism activity in Prince Edward Island from the November to April period.

Who We Are

Take a deep dive into the Tourism PEI organization - learn about our divisions and meet the team.

What We Do

Tourism PEI is responsible for tourism marketing, program support, operations management and strategic investments in tourism product development for the province.

Tourism PEI logo and NHL logo with text "Official travel destination of the NHL" and "NHL and the NHL Shield are registered trademarks of the National Hockey League. © NHL 2024. All Rights Reserved"

We're Here to Work With You

Whether you are an entrepreneur looking to start a new tourism business or a seasoned operator looking for opportunities to grow your business, we are here to point you in the right direction with the tools and resources you need to thrive.


Starting a Tourism Business

Are you considering starting a tourism operation or event on PEI? Let us help you with what you need to know to get started.

Growing Your Tourism Business

Do you currently own or run a tourism business on PEI? Learn how we can work together and what information is available to help inform your business decisions.

Operating Your Tourism Business

Find the information, tools and resources to assist with operating your business.

Marketing Your Tourism Business

Tourism PEI offers a number of free and paid marketing and advertising opportunities for operators. 

Tourism Indicator Dashboards

Use these dashboards to find statistics and insights on PEI’s key tourism indicators. Data includes paid occupancy, traffic from PEI’s main exit points as well as visitor volume and value estimates.


Find details on funding programs and supports for tourism operators and organizations.